Development of media strategy and planning (press, magazines and online) of the Madrid City Council, as well as the management of mediation and purchase of advertising space with a previous research and an estimation of results.
To publicize and enhance the image of Madrid as a leisure tourist destination in emerging markets such as Russia, China, Brazil, Mexico and in more mature markets such as Germany and the United Kingdom. Promote the destination Madrid as an international meeting and convention center.
Planning, mediation, insertion, advice and follow-up of advertising campaigns and promotional actions in the media.
Development of a strategy and planning of media (press and magazines, online), as well as the management of mediation and purchase of advertising space with previous research and an estimation of results. Agreements with various groups and media in order to enhance the advertising action.
Published by: OTS Media International