A total of 5 awards have been collected by the agency OTS Media International together with its partner GOPA Com. at the latest edition of the “Publifestival”, an international festival that recognises the best international advertising campaigns in the social sector. All awards were received by the European Citizens’ Initiative campaign for the European Commission. The campaign was present in all 27 member countries of the European Union with OOH, Online Radio, Podcast and Social Media actions allowing citizens to participate by proposing new laws for the EU. The account team, led by Joaquin Urquijo (Managing Director), together with...
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Exchange insurance, the best option for advertising campaigns in different currencies
Exchange Insurance is a type of insurance that covers the exchange risk, that is, the difference between the price of a currency at the time of its commercial contracting and its cost on the date of collection / payment of the export or import.
“Extremadura Foods” in the US
The United States is one of the main food and beverage importing countries from Spain. It occupies the first position as a non-EU country and the sixth globally, only behind countries of the European Union.
Do you know the advertising legislation of each country?
When it comes to media planning and international advertising campaign, it is very important to take into account the legislation and the peculiarities of advertising in each country. In fact, it can be a barrier to entry to promote and advertise a product or service.
OTS Media launches the Tourism campaign of the Murcia region in Rome
The Strategic Plan of Tourism of the Murcia Region 2015-2019 establishes as main challenges the improvement of the tourist’s perception of the “brand image” of the destination Costa Cálida – Murcia Region as a holiday destination, both facing the Summer season as the rest of the year, for which it is necessary to carry out international advertising campaigns that position the destination in the mind of the consumer. In July 2018, Tourism of the region of Murcia public a public tender for the contracting of a media agency service and included 6 lots differentiating their different markets of interest: Barcelona,...
International Advertising, a pending issue
No se aprende en la facultad, ni lo enseñan en las escuelas, no viene con manual de instrucciones ni se trata de memorizar un temario, pero por sus dimensiones tan extensas y por su propia complejidad la única forma de adquirir conocimiento es con la práctica diaria y con la experiencia, y, por su propia...
OTS Media will manage the international publicity of the Madrid City Council
OTS Media International será la encargada de gestionar la cuenta de publicidad internacional del Ayuntamiento de Madrid durante los dos próximos años tras haber resultado ganadora del concurso público del Consistorio de la capital. La cuenta pertenece al lote 3, el cual hace referencia a la parte de publicidad internacional del Ayuntamiento y consta de...
OTS Media grows in LATAM
Como resultado de un trabajo de prospección intenso durante los últimos 2 años, OTS Media International opera en Colombia desde junio de este año. De la mano de nuestro cliente NH Hoteles, con quien trabajamos en algunos países europeos, lo hacemos desde junio en los mercados colombiano, mexicano, chileno y argentino aportando nuestro expertise en...
The briefing of a media campaign. The steps and an example
Para realizar campañas de medios exitosas es imprescindible manejar una buena hoja de ruta, y eso en definitiva es disponer de un buen briefing. A continuación vamos a ver los pasos a seguir y un ejemplo. Pero primero, ¿qué es un briefing?
Turismo de Madrid chooses OTS Media for international consultancy of their last campaign of 2017
One of our main specialties is media planning for international advertising campaigns. We are an agency that supports other agencies that come to us for help to implement their clients’ campaigns in any country in the world. Each country has its peculiarities and it is not easy to carry out campaigns abroad due, among other aspects, to cultural, time, language or knowledge differences of the media landscape of the country in question. Our experience of more than 20 years in the sector also allows us to do international consulting work with which we show our clients the characteristics of the...
OTS Media International wins the Andalusia Tourism Competition in the Netherlands
We are going to close 2017 with very good news, OTS Media International has been the international media agency that won the contest published by the Junta de Andalucía for the planning and purchase of different advertising media and the dissemination of the destination Andalucía in the Netherlands during the last period of the year 2017. The media plan to be presented by the participants must consist of the National Press (Travel Supplements), Lifestyle Magazines (Printed / Digital), OOH (Shopping Centers) and Cinema (Spot 20 “) for a total budget of € 205,000 + VAT . The scores obtained by...
IKEA, the global success doesn’t come alone
When we think of IKEA words like ‘Malm’, ‘Ektorp’, ‘Lack’ or ‘Billy’ come to our mind; these terms are part of our lives. The Scandinavian giant is where it is thanks to its Glocal Marketing (Global and local) defined strategy, which has made it possible that today the company is present in 49 countries, with more than 400 stores and it’s a clear success of internationalization. Very few international brands have succeded in consolidating in different countries, given the difficulty of adapting to different cultures and markets, but IKEA is a clear example that this is possible. The first steps of...
