Blog

OTS Media launches the Tourism campaign of the Murcia region in Rome

OTS Media launches the Tourism campaign of the Murcia region in Rome

The Strategic Plan of Tourism of the Murcia Region 2015-2019 establishes as main challenges the improvement of the tourist’s perception of the “brand image” of the destination Costa Cálida – Murcia Region as a holiday destination, both facing the Summer season as the rest of the year, for which it is necessary to carry out international advertising campaigns that position the destination in the mind of the consumer. In July 2018, Tourism of the region of Murcia public a public tender for the contracting of a media agency service and included 6 lots differentiating their different markets of interest: Barcelona,...

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International Advertising, a pending issue

International Advertising, a pending issue

No se aprende en la facultad, ni lo enseñan en las escuelas, no viene con manual de instrucciones ni se trata de memorizar un temario, pero por sus dimensiones tan extensas y por su propia complejidad la única forma de adquirir conocimiento es con la práctica diaria y con la experiencia, y, por su propia...

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OTS Media International wins the Andalusia Tourism Competition in the Netherlands

OTS Media International wins the Andalusia Tourism Competition in the Netherlands

We are going to close 2017 with very good news, OTS Media International has been the international media agency that won the contest published by the Junta de Andalucía for the planning and purchase of different advertising media and the dissemination of the destination Andalucía in the Netherlands during the last period of the year 2017. The media plan to be presented by the participants must consist of the National Press (Travel Supplements), Lifestyle Magazines (Printed / Digital), OOH (Shopping Centers) and Cinema (Spot 20 “) for a total budget of € 205,000 + VAT . The scores obtained by...

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IKEA, the global success doesn’t come alone

IKEA, the global success doesn’t come alone

When we think of IKEA words like ‘Malm’, ‘Ektorp’, ‘Lack’ or ‘Billy’ come to our mind; these terms are part of our lives. The Scandinavian giant is where it is thanks to its Glocal Marketing (Global and local) defined strategy, which has made it possible that today the company is present in 49 countries, with more than 400 stores and it’s a clear success of internationalization. Very few international brands have succeded in consolidating in different countries, given the difficulty of adapting to different cultures and markets, but IKEA is a clear example that this is possible. The first steps of...

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Incorporation to Agencies of Spain

Incorporation to Agencies of Spain

From OTS Media International we can already confirm our adhesion to Agencias de España, one more step within our new strategy of growth. Agencias de España was born to assume the challenge and the responsibility to promote, defend and lead a change of mentality in our sector, and the perception of it in Spanish society. We believe that putting into value attributes such as sacrifice, tenacity, “learning from mistakes”, taking risks, commitment, independence of thought, courage … attributes that make up the profile of an entrepreneur, we will help the sector and ours country. Therefore, we want the decisions that...

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Estrella Galicia. ‘DEAR BANKSY’ Campaign

Estrella Galicia. ‘DEAR BANKSY’ Campaign

“Banksy: we have reserved a space for you in one of our streets…”, with this message the neighborhood of Canido (Ferrol) tries to attract one of the most famous graffiti artist in the world. Through the planning of advertisements in some of the leading newspapers in England, France and Italy we have had the opportunity to collaborate with Ymedia in this international campaign. This cultural action, since 2008 attracting different artists to the district of Ferrol to reinterpret ‘Las Meninas’, the famous work of Velázquez. Currently in Spain, there are no Bansky pieces, due to the fact that the one...

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Tourism of Andalusia

Tourism of Andalusia

For over four years we have been planning and purchasing Turismo de Andalucía with exceptional results, obtaining maximum coverage, GRP’S and OTS. Planning and purchase of the campaign in conventional media of TOURISMO ANDALUCIA in Europe. The countries of coverage are: Germany, France, Italy and UK. Image and branding campaign with images of the most important tourist attractions of Andalusia. Main objective to raise the reputation and image of brand promoting Andalusia as a tourist destination of Sun and Beach more important of Europe. Selection of mediums of interest and great consumption in each country. 100% graphic campaign, travel journals,...

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Sol Meliá Cuba Int

Sol Meliá Cuba Int

Since 2009, Sol Meliá Cuba has placed all its trust in us to carry out communication strategy, planning and purchasing the European international media plan in countries such as Spain, United Kingdom, France and Italy. Campaigns of image and notoriety of the hotel chain SOL MELIA in Cuba. Promotion of the 5 hotels of the Island in Europe. The main objective is to promote and enhance the image of the chain at European level increasing the reputation and image of the brand SOL MELIÁ as a reference in Cuba and the main destination for visitors to the island of Cuba...

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