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Festival Internacional de Publicidad - Publifestival

OTS Media wins 5 awards at Publifestival with campaign in 27 countries

  A total of 5 awards have been collected by the agency OTS Media International together with its partner GOPA Com. at the latest edition of the “Publifestival”, an international festival that recognises the best international advertising campaigns in the social sector. All awards were received by the European Citizens’ Initiative campaign for the European Commission. The campaign was present in all 27 member countries of the European Union with OOH, Online Radio, Podcast and Social Media actions allowing citizens to participate by proposing new laws for the EU. The account team, led by Joaquin Urquijo (Managing Director), together with...

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OTS Media launches the Tourism campaign of the Murcia region in Rome

OTS Media launches the Tourism campaign of the Murcia region in Rome

The Strategic Plan of Tourism of the Murcia Region 2015-2019 establishes as main challenges the improvement of the tourist’s perception of the “brand image” of the destination Costa Cálida – Murcia Region as a holiday destination, both facing the Summer season as the rest of the year, for which it is necessary to carry out international advertising campaigns that position the destination in the mind of the consumer. In July 2018, Tourism of the region of Murcia public a public tender for the contracting of a media agency service and included 6 lots differentiating their different markets of interest: Barcelona,...

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International Advertising, a pending issue

International Advertising, a pending issue

No se aprende en la facultad, ni lo enseñan en las escuelas, no viene con manual de instrucciones ni se trata de memorizar un temario, pero por sus dimensiones tan extensas y por su propia complejidad la única forma de adquirir conocimiento es con la práctica diaria y con la experiencia, y, por su propia...

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OTS Media grows in LATAM

OTS Media grows in LATAM

Como resultado de un trabajo de prospección intenso durante los últimos 2 años, OTS Media International opera en Colombia desde junio de este año. De la mano de nuestro cliente NH Hoteles, con quien trabajamos en algunos países europeos, lo hacemos desde junio en los mercados colombiano, mexicano, chileno y argentino aportando nuestro expertise en...

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Turismo de Madrid chooses OTS Media for international consultancy of their last campaign of 2017

Turismo de Madrid chooses OTS Media for international consultancy of their last campaign of 2017

One of our main specialties is media planning for international advertising campaigns. We are an agency that supports other agencies that come to us for help to implement their clients’ campaigns in any country in the world. Each country has its peculiarities and it is not easy to carry out campaigns abroad due, among other aspects, to cultural, time, language or knowledge differences of the media landscape of the country in question. Our experience of more than 20 years in the sector also allows us to do international consulting work with which we show our clients the characteristics of the...

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OTS Media International wins the Andalusia Tourism Competition in the Netherlands

OTS Media International wins the Andalusia Tourism Competition in the Netherlands

We are going to close 2017 with very good news, OTS Media International has been the international media agency that won the contest published by the Junta de Andalucía for the planning and purchase of different advertising media and the dissemination of the destination Andalucía in the Netherlands during the last period of the year 2017. The media plan to be presented by the participants must consist of the National Press (Travel Supplements), Lifestyle Magazines (Printed / Digital), OOH (Shopping Centers) and Cinema (Spot 20 “) for a total budget of € 205,000 + VAT . The scores obtained by...

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IKEA, the global success doesn’t come alone

IKEA, the global success doesn’t come alone

When we think of IKEA words like ‘Malm’, ‘Ektorp’, ‘Lack’ or ‘Billy’ come to our mind; these terms are part of our lives. The Scandinavian giant is where it is thanks to its Glocal Marketing (Global and local) defined strategy, which has made it possible that today the company is present in 49 countries, with more than 400 stores and it’s a clear success of internationalization. Very few international brands have succeded in consolidating in different countries, given the difficulty of adapting to different cultures and markets, but IKEA is a clear example that this is possible. The first steps of...

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